An e-Business analysis of BarnesandNoble.com Research Paper

An e-Business analysis of BarnesandNoble.com - Research Paper Example Barnes & Noble history can be traced to its acquisition in the early 1960s by Leonard Riggio; this is the period when he began his bookselling profession while in New York University. By 1970, the company was succeeding and it included 6 other college bookstores; it acquired trade name Barnes & Noble and the flagship bookstore in Manhattan. Between 1970s and 1980s the company made several significant moves. In 1974, it became the first bookseller in U.S. to put an advert in television; the â€Å"Of Course! Of Course!† advert. In 1975, Barnes & Noble made a bold move and became the first bookseller by offering discount books in the United States; it offered New York Times bestsellers at a discount of 40 percent off the publishers’ list prices (Barnes & Noble, Inc., 2011). The company has been offering book services for close to 25 years, it began with the mail order catalogue in 1970. The company tested selling the books online in the late 1980s through Trintex, an early generation venue. Trintex was a joint venture between IBM & Sears. The company sold its books on the CompuServe in the mid-1990s and later it opened a full-fledged a book superstore on the America Online in 1997. Barnes & Noble.com website (www.barnesandnoble.com) was launched in May 1997. Presently, the company’s website is the largest store and it enables the customers to order a book regardless of the time and place. The consumers have access to millions of out-of-print and used book titles, music DVDs and CDs through Barnes & Noble.com (Barnes & Noble, Inc., 2011). The company’s publishing has been expanded through the purchases of SparkNotes.com and Sterling Publishing in 2001 and 2003 respectively. In 2009, the company acquired Fictionwise, a company leading in eBook in the marketplace. The company has its headquarters in New Jersey; it was founded in 2000 by Scott and Steve Pendergrast. In July 2009, Barnes and Noble introduced the world’s

Global Corporate Governance Essay Example | Topics and Well Written Essays - 500 words

Global Corporate Governance - Essay Example e legislature develops a platform that regulates the company’s decisions and interactions with other partners to safeguard all stakeholders’ interests. The executive arm of government also formulates policies and enforces all legal provisions while the judiciary interprets laws and policies to compliance. Implementation of established laws also stipulates liabilities and remedies in cases of infringed rights (Daft and Marcic 60-63). The company particularly experienced government intervention in its case against Samsung in which Samsung was accused of infringing Apple’s intellectual property right. In the case, government intervention protected the company’s interest in its innovation and therefore promoted its revenues from the protected products. The case also identifies the effects of government regulations in controlling the company’s actions towards its stakeholders because any illegal act is punishable by law (Svensson 1). Competition is another external environmental factor that affects the company and emanates from organizations that supplies products with similar utility. It affects Apple’s market control as well as profit levels because of relatively reduced sales volumes and scarcity of resources (Daft and Marcic 64). Competition from other companies such as Samsung that produces and sells products with similar technological applications offers consumers alternatives that lead to shared market. Consequently, apple has to develop strategies for acquiring and retaining customers, whether through price reduction, improved quality, or product diversification. The stiff competition has also made the company a victim of counterfeit products as its competitors have been accused and convicted of unlawfully copping its technology, an issue that grants the competitors a market advantage against Apple (Svensson 1). Human resource management is a sensitive issue that drives an organization’s productivity, and Apple has been keen on its personnel